Abs For Life Gym and No Guilt Cafe –  To view my SEIS approved Business Plan for Abs for Life Gym and No Guilt Cafe. Instead of viewing this 3 page summary if you are a member LINKEDIN

I would like to show you the extensive research I have gathered for a new concept business idea.  In return, can you help in looking for positive thinking investors? I have a lot to offer including extra income, extra for any one that wants to invest, sponsor or a finder’s fee.  My Business Plan has been approved by Gov.uk  with the SEIS Scheme. Entitling any one who invests will get a 50% tax break on their investment. Including a up to 29% of my shares and a small annual interest rate added. Just apply with an SEIS 1 Form on the U.K. Gov website. Free if you choose, an I.O.S.H. Health & Safety and Risk assessment, Building compliance and Security advice for your company. Or I can provide free memberships for you and your immediate family. I am just trying to help make Saffron Walden a better place. Local Gyms in Saffron Walden have not changed since the 1970’s. Including on a global scale, many very successful franchises like Any Time Fitness. There is room for improvement, with little competition locally. Other Gyms are not 24 hrs & they lack any character. I know the business better than anyone in Saffron Walden, training in many different gyms around the world for the last 35 years.  Watching and studying their slow improvements. Sadly the U.K. is behind the rest of the Western World and only just starting to catch up with 24/7 Gyms.

Saffron Walden has an advantage as it is surrounded with many Villages, full of working people with good incomes. They Love to show their friends that they are living a good, healthy Lifestyle. Often woman can be seen commuting in their gym wear.  It is becoming very popular. Living in these Villages it is hard to find a restaurant that supplies delicious, healthy super foods or a 24 hr Gym with character. In either direction, it is a good 30 minutes or more drive from the Villages to find Venues that cater to their demands. There are 29 affluent local Villages within a 5 mile radius that can be regular customers, additional to the already growing Town of Saffron Walden.

I have more experience than many successful franchises. My Gym will have especially designed prints on the walls with many positive quotes, to help motivate guests.  No commercial blue carpet, office ceiling tiles and mirrors surrounding the equipment.  Added adult Monkey bars, a healthy guilt free Restaurant! Unfortunately I have seen a well known Business man looking at the same property I want to rent. It has loads of Character and perfect size.  It is a rare gem. I have to move quickly. There are very few places this size in the Town, the same size that are comparable to, Any Time Fitness models (huge financially in the Global fitness Industry).  In general it is hard to find property around 2,000 plus sq feet in town.  As a 24 hour gym, it will be a great location with loads of character and good size.  An additional restaurant is open to the public introducing extra customers. This is the difference that I can offer. I need to raise about £64,127. 40% is required from an investor or silent partner. I will supply the rest.

Any successful Gym franchises pay additional fees on top. I do not have to worry in repaying. They do not have an interesting product to sell like my plan. Success is solely banks on 24 hr access and lower costs in staff reduction. Less staff is required due to CCTV, telephone, panic alarm & card or fob access.  I will be doing the same, plus upgrading to finger print access.  After watching a video induction tour, the customers will be able to connect and have the ability to purchase on line. The closest 24 hr gym to Saffron Walden is Cambridge and Harlow. Both over 16 miles away. Other local Gym’s, do not make enough effort to target outside Saffron Walden. This new concept will cater to the surrounding villages. The 24 hour Gym’s success is selling additional members as the customers feel they’re getting a better deal with unlimited access. Even If they don’t use the gym at night, they still buy online, knowing they can train different hours as an option. Tourists visiting the Historic Market are not currently targeted. Contractors working on the current large housing developments around Tesco, or the two massive Research Science Parks, Chesterford Research Park & Genome Campus, are not included. Many daily visitors at the Science Parks are additional customers, they can be charged more than regular members. These Scientists and Lab technicians are coming from all over the U.K. They can join short term for a little more, booking on line for the day, week or month.

The No Guilt Cafe will bring in a lot more potential customers for the gym. Most menus in the town are not healthy for you with the extra fat added in cooking oils and empty Carbohydrates (like pasta, rice and potatoes).  Just because it is not junk food, some of the public are to believe, that it is healthy.  Especially when eaten every day, most restaurants cannot help customers stay slim. The majority of the public in this area have the financial freedom and the desire to want to live longer, looking younger.  Waitrose is the only competition if any with two pretty good healthy tasty items on its menu. The difference is my entire menu will be considering healthy weight loss. I will provide tasty Super foods growing in popularity, by the day. It will be the only restaurant in town that you can eat every day and stay slim with regular training. Still restaurants in the area get by. This tells me there is a demand for a restaurant with my Menu.  “Fresh” (a restaurant in Toronto) is busy rain or shine, the product is so good. In Saffron Walden a lot depends if it is a weekend or the weather.  Most venues’ are not worth taking a special trip in bad weather. The No Guilt Cafe will be open 8 hours to the public and will over time, introduce new gym memberships (or vice versa).

Have you seen all the people jogging around the streets any time of day? Many risk their lives on the road, they can be hit by a car, or breathing heavily all the carbon dioxide from exhaust, its suicidal. It’s very similar to smoking. Diesel fumes have been proved to cause cancer. Pollution is reviewed & analyzed by the government in many cities. Cars overtake people, who gasp for air as they jog up a steep hill. Even though it is in the Country side, it is still unhealthy for them. It is also damaging to knees running on the streets. Something they will deeply regret in their senior years. We have seen the growing numbers of joggers over time. They are desperate to look good but the current designs of gyms are not appealing to them. Gyms for many decades have been catered to Office workers or Men wanting to get bigger. My gym is for everyone including those jogging in the streets that feel uncomfortable with & are intimidated to join today’s gym. The customers that do join gyms after a few months training often get bored with clinical, commercial look, lack of atmosphere and quit.  Today’s Gyms including the big money earning franchises are in the same boat as hospitals, airports and the morgue, not a good place to hang out. It is time to modernize as the market demands. I am more competitive and creative.

The first Month I will sell 500 memberships, an additional £3000 can be made in admin fees (£6 per member). I can sell more, especially with planned advertising before a massive opening day party. 350 members at the very least = £10500 + £2100 (Admin fee) = £12,600, plus profit from Restaurant, MMA, Yoga, BJJ and 24 Hr Vending Machine, another very modest £1000 (Super conservative figure) a month.  This comes out to about £13600 earnings the first month with room for improvement. I do know however that this particular site will generate a lot more with my research I have done. After all the info I have gathered, plus good PR before opening day, there is room for 500 plus members from the start.  More as you reach the end of the month.  Or up to two years with half the effort, I will maintain 1000 per month. I will be going full out the first year.

Remember many current franchises charge individual owners, initial franchise fees of around £30,000 and then a monthly fee of about £500. Or worst, a huge chunk of the profits. I do not have to deal with such a major expense! The FDD Exchange exposes all these fees so there are no surprises to anyone wanting to invest in a franchise opportunity. If people buying into the franchise, investigate deep enough. I have plenty of experience, paying those fees would be like paying that amount to a recruitment agency just to get a job.

My gyms will be more interesting. Yet still other Franchise’s boast as a selling point, new clubs routinely sell 1000 memberships before opening the doors. I have proof! For my Gym averaging prices at £29 pm, this could potentially be £29,000 plus another £6000 in admin fees. All without including profits, from the other sources.  It is likely to be that figure on the first day, as I will make this is my target. I have a business plan from the most successful fitness franchise, my product and business plan is better. I know I can get more, with some passion and effort. This will be done before opening day, with advertising and Social Networking for a few months ahead of time.  It’s not Rocket Science! It’s a combination of one of the fastest growing activity this generation, with outside sources constant bombardment through TV, Media, YouTube tutorials and the Internet. That anyone can be a champion. The exposure of inspirational sporting figures and patriotism has helped fuel this fast growing lifestyle change.  The message out there says all they need is heart and will power. The availability of 24 Hour access Gym’s starting to hit the U.K. Market, when it has been available in Australia and Canada for over a Decade.  Gold’s Gym in America since the 1970’s.

About myself I am 55 years old Canadian, a dual citizen living in England since 1995 and training in gyms globally since I was 20 years old. I ran the Fan Dance series a 24 K race, 2 years ago with a weighted back pack. I completed it on the Welsh Mountains, high above the clouds. So high in the mountains we were freezing in June. It is part of the entrance exam for the SAS. I completed a race that is rated as the hardest most gruelling event in the U.K. That work ethic will help with this business partnership, and a new concept with fresher ideas. I have been working out in Gyms for 35 years straight, including holidays, never taking a break. I have studied how Gyms work most of my life and learned potential customer’s wants, but are afraid to ask for or try. Over many years I have had opened forums, discussing with friends or strangers from all walks of Life, the pit falls of current gyms. For many decades people have been intimidated and put off by boring gyms that seem to cater to a certain stereotypes. For me, Gyms are a way of Life. I know better about them than any one and have more experience keeping fit than any Franchise. To get a better understanding of myself can you please take time to review my whole website I created at: www.absforlife.co.uk.  I can be reached at 07946280705. The Gym will be called Abs for Life, the restaurant NO Guilt Cafe, helping Saffron Walden become a better community. Any money towards sponsorship or investment can be put in an account solely & only for this business at Abs For Life Sort code 09 0129 and account number 05673423. Any checks can be be delivered at the Office, the Brownhouse, the High St, Newport, Saffron Walden. Essex CB11 3QY

Stuart

These photo’s taken August 2017

20841783_10211554061860322_3582399111110334145_n 20800010_10211554056940199_793206133547407674_n 20799009_10211554036659692_6600595474624657232_n Abs For Life Gym and No Guilt Cafe